About Us
A name forged by life on the land.
Every stitch tells a story. Every detail has intent. S.Kidman is more than just an outback outfitter, it’s a tribute to the legacy of ‘Cattle King’ Sir Sidney Kidman and his respect for life on the land and its demands.
To understand the S.Kidman brand is to understand his story. It’s a story that began at just 13, with Kidman leaving home with nothing more than five shillings and a one-eyed horse named Cyclops. What he lacked in resources, he made up for in his determination and honest hard work. Over time, he would go on to build the largest private landholding in Australia and one of the world’s largest pastoral empires.
To him, success wasn’t just about owning the land, it was about understanding its seasons, its temperament and its potential. In the years that followed, his path would cross with another pioneering Australian: James Nicholas. Together, they would go on to expand Cobb & Co, the coaching company that connected remote parts of the country, keeping communities supplied and moving forward.
That legacy lives on today through Nicholas’ granddaughter, Gina Rinehart. As Executive Chair of S.Kidman & Co, she brings the same values—hard work, an understanding of the land, and a deep commitment to Australia’s future.
In 2016, Gina’s company, Hancock Prospecting, joined Shanghai CRED to acquire S.Kidman & Co. It wasn’t just business—it was a homecoming. A chance to honour two remarkable men and invest in what comes next.
Now, the story continues. While cattle remain part of our DNA, S.Kidmam celebrates our heritage, our landscapes, and our pioneers of the past and tomorrow. This is more than apparel. It’s history, made to be worn.